'This has always been the definitive text for PR in Australia. Public Relations: Theory and Practice is the complete companion for new and not-so-new practition

This book presents a unique overview of public relations history, tracing the development of the profession and its practices in a variety of sectors, ranging f

Introducing Public Relations is your guide to the basics of public relations: where it came from, what it means and what issues the industry faces today. It tak

Reflecting the ever-increasing changes in the public relations industry, this new text offers a fresh, up-to-date look at public relations theories as well as t

Beginning with the basic premise that public relations can best be understood as a specialized type of communication, the contributors to this volume establish