Understanding the Global Spa Industry
Download or Read eBook Understanding the Global Spa Industry PDF written by Gerard Bodeker and published by Routledge. This book was released on 2010-08-20 with total page 493 pages. Available in PDF, EPUB and Kindle.
| Author | : Gerard Bodeker |
| Publisher | : Routledge |
| Total Pages | : 493 |
| Release | : 2010-08-20 |
| ISBN-10 | : 9781136351259 |
| ISBN-13 | : 1136351256 |
| Rating | : 4/5 (59 Downloads) |
Book Synopsis Understanding the Global Spa Industry by : Gerard Bodeker
Book excerpt: • Spa services and the development of the spa business from its historical beginnings to the size of the market today. • Business development and planning, spa operations and business models. • Spa products and technologies, retailing and the application of branding and marketing strategies. • Infrastructure, design and environmental issues including sustainability and social and environmental benchmarking. • Human resources issues from education and training to professional and regulatory issues and professional and corporate ethics and values.
