Have you ever wondered why you are drawn to certain people, ideas or products and turned off by others? Are you constantly searching for something you can't put

Reprint. Originally published: 1959; 1st Princeton/Bollingen pbk. ed. published: 1970.

Discover the personality archetypes within you and improve your life and relationships with a new self-guided system of personal transformation. In Traditional

Archetypes in Branding: A Toolkit for Creatives and Strategists offers a highly participatory approach to brand development. Combined with a companion deck of s

The Jungian concept of archetypes is of immense value for critically distinguishing what is potentially of universal practical value in religious and other cult