A guide to the study of how and why you really make financial decisions While classical economics is based on the notion that people act with rational self-inte

Traditionally economists have based their economic predictions on the assumption that humans are super-rational creatures, using the information we are given ef

The controversial science that claims to have revolutionised economics. For centuries, economics was dominated by the idea that we are rational individuals who

Standard models in economics and finance usually assume that people are rational, self-interested maximisers, effectively co-ordinated via the invisible hand of

What is behavioral economics and why is it important? -- The ascent and dissent of economics -- Econ: homo economicus -- Human: more homer (simpson) than homo e