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"This engaging and highly informative book presents twenty interviews with the world's leading designers, anthropologists and innovators in the field of brandin
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We are now living in a world with over one hundred brands of bottled water. The United States alone is home to over 45,000 shopping malls. And there are more th
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Foreword by Roxane Gay “Debbie Millman brings her Design Matters podcast, ‘about how the most creative people in the world create their lives,’ to the pag
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In this breakthrough book, marketing expert Austin McGhie urges readers to set aside their obsession with "branding" and instead focus on the real work of marke