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Branding
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Pages: 161
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Type: BOOK - Published: 2017 - Publisher: Oxford University Press

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Branding is possibly the most powerful commercial and cultural force on the planet. Robert Jones discusses the vast variety of brands, and why we still fall for
Marketing: A Very Short Introduction
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Type: BOOK - Published: 2021-02-25 - Publisher: Oxford University Press

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Very Short Introductions: Brilliant, Sharp, Inspiring Marketing is pivotal in today's world. Used for determining and satisfying the needs of the customer, it s
Design: A Very Short Introduction
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Pages: 169
Authors: John Heskett
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Type: BOOK - Published: 2005 - Publisher: Oxford University Press, USA

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This book will transform the way you think about design by showing how integral it is to our daily lives, from the spoon we use to eat our breakfast cereal to t
Advertising: A Very Short Introduction
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Pages: 161
Authors: Winston Fletcher
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Type: BOOK - Published: 2010-06-24 - Publisher: Oxford University Press

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How advertising works is not a question that has a simple answer. Advertising is a diverse entity and different campaigns work (or fail to work) in a plethora o
Organizations: A Very Short Introduction
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Authors: Mary Jo Hatch
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Organization happens in the act of working with others to accomplish a desired future state. It can happen through intentionally designed activity, spontaneous