BURP - the other wine book

Book excerpt: A wine book that turns the world of wine upside down. This time the starting point is not the differences between wine regions, grape varieties, top producers or exceptional terroir. In Burp - the other wine book the focus is on the design and the stories behind the labels. Bas Korpel, writer and wine specialist: “The world of wine is infinite. Behind every label, there is a story. And we strongly believe that a wine tastes better when you know the story behind it. While making the book we discovered stories about battling armies, a logistical nightmare and an inventive importer. Thanks to the book we got our hands on the work of the art director of The Godfather, a label turned into a sobriety test and we exposed an artist’s disputable choices he made during World War II. The good thing is that our readers can now discover all these trivia themselves.” Jur Baart, concept maker and illustrator: “By looking at wine from the starting point of the label, you suddenly get completely different stories when opening a nice bottle. You no longer have to be a ‘wine nerd’ to have an entertaining story at the table. Burp is suitable for both the wine freak and the novice enthusiast. It not only describes the wine, but also the world of design, storytelling and branding. " The book contains 260 pages and describes 40 different wines. The makers Bas Korpel and Jur Baart call it a "punk wine book", because not only the stories are outspoken, but also the illustrations and photography. They published Burp - the other wine book themselves under the name of Fitzroy Publishing.