Changing the World Is the Only Fit Work for a Grown Man
Download or Read eBook Changing the World Is the Only Fit Work for a Grown Man PDF written by Steve Harrison and published by . This book was released on 2012-02 with total page 208 pages. Available in PDF, EPUB and Kindle.
| Author | : Steve Harrison |
| Publisher | : |
| Total Pages | : 208 |
| Release | : 2012-02 |
| ISBN-10 | : 0957151500 |
| ISBN-13 | : 9780957151505 |
| Rating | : 4/5 (00 Downloads) |
Book Synopsis Changing the World Is the Only Fit Work for a Grown Man by : Steve Harrison
Book excerpt: This is the story of a 'sixties adman who harnessed the big ideas of his age and set out to reinvent advertising - and then change the world. In so doing he introduced interactive, PR-generating stunts, and social media - way back in the 1960s. Then he used them to save the Grand Canyon, kick-start the Green Movement, free a Caribbean island and launch Wired magazine's 'patron saint', Marshall McLuhan. And he did it all with a flamboyance that inspired the likes of Tom Wolfe, John Steinbeck and the makers of the counterculture. His name was Howard Luck Gossage. These are his life and times.
