Competing Against Luck

Download or Read eBook Competing Against Luck PDF written by Clayton M. Christensen and published by HarperCollins. This book was released on 2016-10-04 with total page 259 pages. Available in PDF, EPUB and Kindle.
Competing Against Luck
Author :
Publisher : HarperCollins
Total Pages : 259
Release :
ISBN-10 : 9780062435637
ISBN-13 : 0062435639
Rating : 4/5 (37 Downloads)

Book Synopsis Competing Against Luck by : Clayton M. Christensen

Book excerpt: The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for. How do companies know how to grow? How can they create products that they are sure customers want to buy? Can innovation be more than a game of hit and miss? Harvard Business School professor Clayton Christensen has the answer. A generation ago, Christensen revolutionized business with his groundbreaking theory of disruptive innovation. Now, he goes further, offering powerful new insights. After years of research, Christensen has come to one critical conclusion: our long held maxim—that understanding the customer is the crux of innovation—is wrong. Customers don’t buy products or services; they "hire" them to do a job. Understanding customers does not drive innovation success, he argues. Understanding customer jobs does. The "Jobs to Be Done" approach can be seen in some of the world’s most respected companies and fast-growing startups, including Amazon, Intuit, Uber, Airbnb, and Chobani yogurt, to name just a few. But this book is not about celebrating these successes—it’s about predicting new ones. Christensen contends that by understanding what causes customers to "hire" a product or service, any business can improve its innovation track record, creating products that customers not only want to hire, but that they’ll pay premium prices to bring into their lives. Jobs theory offers new hope for growth to companies frustrated by their hit and miss efforts. This book carefully lays down Christensen’s provocative framework, providing a comprehensive explanation of the theory and why it is predictive, how to use it in the real world—and, most importantly, how not to squander the insights it provides.


Competing Against Luck Related Books

Competing Against Luck
Language: en
Pages: 259
Authors: Clayton M. Christensen
Categories: Business & Economics
Type: BOOK - Published: 2016-10-04 - Publisher: HarperCollins

DOWNLOAD EBOOK

The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which
Competing Against Luck
Language: en
Pages: 0
Authors: Clayton M. Christensen
Categories: Business & Economics
Type: BOOK - Published: 2016-10-04 - Publisher: HarperBusiness

DOWNLOAD EBOOK

The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which
How Will You Measure Your Life? (Harvard Business Review Classics)
Language: en
Pages: 28
Authors: Clayton M. Christensen
Categories: Business & Economics
Type: BOOK - Published: 2017-01-17 - Publisher: Harvard Business Review Press

DOWNLOAD EBOOK

In the spring of 2010, Harvard Business School’s graduating class asked HBS professor Clay Christensen to address them—but not on how to apply his principle
The Prosperity Paradox
Language: en
Pages: 416
Authors: Clayton M. Christensen
Categories: Business & Economics
Type: BOOK - Published: 2019-01-15 - Publisher: HarperCollins

DOWNLOAD EBOOK

New York Times–bestselling Author: “Powerful . . . a compelling case for the game-changing role of innovation in some of the world’s most desperate econom
Innovation and the General Manager
Language: en
Pages: 604
Authors: Clayton M. Christensen
Categories: Business & Economics
Type: BOOK - Published: 1999 - Publisher: McGraw-Hill/Irwin

DOWNLOAD EBOOK

General manager's instruction kit for managing innovation, this text was developed from the author's course at Harvard Business School and is designed to help s