Consumer Behaviour

Download or Read eBook Consumer Behaviour PDF written by Isabelle Szmigin and published by Oxford University Press. This book was released on 2018 with total page 523 pages. Available in PDF, EPUB and Kindle.

Author	: Isabelle Szmigin
Publisher	: Oxford University Press
Total Pages	: 523
Release	: 2018
ISBN-10	: 9780198786238
ISBN-13	: 0198786239
Rating	: 4/5 (38 Downloads)

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Book Synopsis Consumer Behaviour by : Isabelle Szmigin

Book excerpt: A new approach to teaching consumer behaviour, incorporating the latest issues in behavioural, psychological and sociological learning alongside new areas of research. Practitioner commentaries including Renault and Thinkbox, and extended case studies featuring Pinterest and Havaianas, place this fascinating subject firmly in a real world context.

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