Cultural Strategy
Download or Read eBook Cultural Strategy PDF written by Douglas Holt and published by Oxford University Press. This book was released on 2010-10-28 with total page 404 pages. Available in PDF, EPUB and Kindle.
| Author | : Douglas Holt |
| Publisher | : Oxford University Press |
| Total Pages | : 404 |
| Release | : 2010-10-28 |
| ISBN-10 | : 9780199587407 |
| ISBN-13 | : 019958740X |
| Rating | : 4/5 (07 Downloads) |
Book Synopsis Cultural Strategy by : Douglas Holt
Book excerpt: Cultural Strategy provides a step-by-step guide for managers and entrepreneurs to building businesses based upon innovative ideologies: ideas that leverage social change and needs. Analyzing classic cases such as Nike, Starbucks, Marlboro, Jack Daniels, and Ben & Jerry's, Holt and Cameron show how the theory works as an actionable strategy.
