In today's fast-paced digital world, marketers face an ever-growing challenge: effectively navigating the vast and complex data landscape while ensuring ethical

This book focuses on our increasing dependence upon Big Tech to live, manage, and enjoy our lives. The author examines how we freely exchange our personal data

This insightful book provides a timely review of the potential threats of advertising technologies, or adtech. It highlights the need to protect internet users

In the field of modern marketing, a pivotal challenge emerges as traditional strategies grapple with the complexities of an increasingly data-centric world. Mar

This book presents the proceedings of the 2020 2nd International Conference on Machine Learning and Big Data Analytics for IoT Security and Privacy (SPIoT-2021)