Designing and Doing Survey Research is an introduction to the processes and methods of planning and conducting survey research in the real world. Taking a mixed

The significantly updated third edition of this short, practical book prepares students to write a questionnaire, generate a sample, conduct their own survey re

Written with the needs and goals of a novice researcher in mind, this fully updated third edition provides an accurate account of how modern survey research is

Praise for the First Edition “...this book is quite inspiring, giving many practical ideas for survey research, especially for designing better questionnaires

Surveys are a cornerstone of social and behavioral research, and with the use of web-based tools, surveys have become an easy and inexpensive means of gathering