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Language: en
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Type: BOOK - Published: 2010-04-28 - Publisher: Laurence King Publishing
This book is aimed at anyone who is considering becoming an advertising creative, is studying to become one, or would like to become a better one. Packed with i
Language: en
Pages: 417
Pages: 417
Type: BOOK - Published: 2010-05-17 - Publisher: Laurence King Publishing
This book is aimed at anyone who is considering becoming an advertising creative, is studying to become one or would like to become a better one. Packed with in
Language: en
Pages: 751
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Type: BOOK - Published: 2015-12-10 - Publisher: SAGE Publications
Advertising Creative is the first “postdigital” creative strategy and copywriting textbook in which digital technology is woven throughout every chapter. Th
Language: en
Pages: 400
Pages: 400
Type: BOOK - Published: 2016-01-19 - Publisher: John Wiley & Sons
The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional Hey Whipple, Squeeze This has helped generations of young
Language: en
Pages: 263
Pages: 263
Type: BOOK - Published: 2004 - Publisher:
Time to create ideas - The Kickstart catalogue - Wit an humour in the copy - Creative techniques - Vizualization - Interviews and resources.
