Marketing Strategy and Management
Download or Read eBook Marketing Strategy and Management PDF written by Michael J. Baker and published by Red Globe Press. This book was released on 2014-12-19 with total page 0 pages. Available in PDF, EPUB and Kindle.
| Author | : Michael J. Baker |
| Publisher | : Red Globe Press |
| Total Pages | : 0 |
| Release | : 2014-12-19 |
| ISBN-10 | : 1137025824 |
| ISBN-13 | : 9781137025821 |
| Rating | : 4/5 (24 Downloads) |
Book Synopsis Marketing Strategy and Management by : Michael J. Baker
Book excerpt: The fifth edition of Marketing Strategy and Management builds upon Michael Baker's reputation for academic rigor. It retains the traditional, functional (4Ps) approach to marketing but incorporates current research, topical examples and case studies, encouraging students to apply theoretical principles and frameworks to real-world situations.
