Related Books

Marketing Myopia
Language: en
Pages: 99

Marketing Myopia

Authors: Theodore Levitt
Categories: Business & Economics
Type: BOOK - Published: 2008 - Publisher: Harvard Business Press

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What business is your company really in? That's a question all executives should all ask before demand for their firm's products or services dwindles. In Market
Marketing Myopia
Language: en
Pages: 104

Marketing Myopia

Authors: Theordore Levitt
Categories: Business & Economics
Type: BOOK - Published: 2008-06-16 - Publisher: Harvard Business Review Press

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What business is your company really in? That's a question all executives should all ask before demand for their firm's products or services dwindles. In Market
Marketing Myopia
Language: en
Pages: 12

Marketing Myopia

Authors: Theodore Levitt
Categories: Marketing
Type: BOOK - Published: 1975-01-01 - Publisher:

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HBR's 10 Must Reads on Strategic Marketing (with featured article ÒMarketing Myopia,Ó by Theodore Levitt)
Language: en
Pages: 217

HBR's 10 Must Reads on Strategic Marketing (with featured article ÒMarketing Myopia,Ó by Theodore Levitt)

Authors: Harvard Business Review
Categories: Business & Economics
Type: BOOK - Published: 2013-04-02 - Publisher: Harvard Business Review Press

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NEW from the bestselling HBR’s 10 Must Reads series. Stop pushing products—and start cultivating relationships with the right customers. If you read nothing
An Analysis of Theodore Levitt's Marketing Myopia
Language: en
Pages: 108

An Analysis of Theodore Levitt's Marketing Myopia

Authors: Monique Diderich
Categories: Business & Economics
Type: BOOK - Published: 2017-07-05 - Publisher: CRC Press

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Theodore Levitt’s 1960 article “Marketing Myopia” is a business classic that earned its author the nickname “the father of modern marketing”. It is al