Marketing Warfare

Download or Read eBook Marketing Warfare PDF written by Al Ries and published by McGraw Hill Professional. This book was released on 1997-11-22 with total page 228 pages. Available in PDF, EPUB and Kindle.
Marketing Warfare
Author :
Publisher : McGraw Hill Professional
Total Pages : 228
Release :
ISBN-10 : 0071371125
ISBN-13 : 9780071371124
Rating : 4/5 (25 Downloads)

Book Synopsis Marketing Warfare by : Al Ries

Book excerpt: "A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon."Newsweek "Revolutionary! Surprising!"Business Week "Chock-a-block with examples of successful and failed marketing campaigns, makes for a very interesting and relevant read."USA Today


Marketing Warfare Related Books

Marketing Warfare
Language: en
Pages: 228
Authors: Al Ries
Categories: Business & Economics
Type: BOOK - Published: 1997-11-22 - Publisher: McGraw Hill Professional

DOWNLOAD EBOOK

"A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon."Newsweek "Revolutionary! Surprising!"Business Week "Chock-a-block w
Marketing the Blue and Gray
Language: en
Pages: 252
Authors: Lawrence A. Kreiser, Jr.
Categories: History
Type: BOOK - Published: 2019-06-12 - Publisher: LSU Press

DOWNLOAD EBOOK

Lawrence A. Kreiser, Jr.’s Marketing the Blue and Gray analyzes newspaper advertising during the American Civil War. Newspapers circulated widely between 1861
Brand Warfare
Language: en
Pages: 216
Authors: David D'Alessandro
Categories: Business & Economics
Type: BOOK - Published: 2002-09-13 - Publisher: McGraw Hill Professional

DOWNLOAD EBOOK

This bestselling war-faring guide offers a series of principles for improving a company's understanding of the concept of brand and brand usage based on the met
The Marketing of War in the Age of Neo-Militarism
Language: en
Pages: 280
Authors: Kostas Gouliamos
Categories: History
Type: BOOK - Published: 2013-05-13 - Publisher: Routledge

DOWNLOAD EBOOK

The post-9/11 era and the overall impact of international terrorism have generated much debate regarding the role of military apparatus in modern society. This
Summary: Marketing Warfare
Language: en
Pages: 41
Authors: BusinessNews Publishing,
Categories: Business & Economics
Type: BOOK - Published: 2014-10-14 - Publisher: Primento

DOWNLOAD EBOOK

The must-read summary of Al Ries and Jack Trout’s book: “Marketing Warfare: How Corporations Are Applying Military Strategies to Business”. This complete