Clear, concise and with detailed examples, useful applications and valuable exercises, this text will help your students understand and master media and communi

This step-by-step introduction to conducting media and communication research offers practical insights along with Arthur Asa Berger’s signature lighthearted

In this book, Arthur Asa Berger combines a practical focus, the use of numerous examples, a step-by-step approach, and humour to examine both qualitative and qu

This essential textbook provides a clear and authoritative introduction to qualitative and quantitative methods for studying media and communication. Written by

A favourite with both students and lecturers, How to Do Media and Cultural Studies provides readers with all the knowledge and practical expertise they need to