Media semiotics is a valuable method of focusing on the hidden meanings within media texts. This new edition brings Understanding Media Semiotics fully up to da

Using examples such as the Wonderbra advertisements and the film Waterworld, Bignell presents an investigation of the critical approach to contemporary media st

The author discusses the existing theoretical approaches of semiotically informed research in HCI, what is useful and the limitations. He proposes a radical ret

Media Literacy and Semiotics provides helpful tools to help readers think critically about the meaning of the media images they are exposed to on a daily basis.