Museums 101

Book excerpt: Looking for an A-Z, one-stop, comprehensive book on museums? Wish you were able to have one of the world’s leading museum consultants spend a couple of days with you, talking you through how to start a museum, how museums work, how to set up an exhibit, and more? If so, Museums 101 is the answer to your wishes. In one short volume, Mark Walhimer covers: • Essential Background, such as what is a museum, a quick history of museums, and 10 steps to starting a museum • Operational Basics, such as branding, marketing, strategic planning, governance, accessibility, and day-to-day operations • What goes on behind the scenes in a museum, ranging from finances to fundraising to art handling, exhibit management, and research • The Visitor Experience, planning a museum, designing exhibits for visitors, programming, and exhibit evaluation. Features that even the most experienced museum professionals will find useful include a community outreach checklist, a fundraising checklist, a questionnaire for people considering starting a new museum, and an exhaustive, well-organized list of online resources for museum operations. The book’s contents were overseen by a six-member international advisory board. Valuable appendixes you’ll use every day include a museum toolbox full of useful forms, checklists, and worksheets, and a glossary of essential museum-related terms. In addition to the printed book, Museums 101 also features a companion website exclusively for readers of the book. The website— museums101.com—features: • links to essential online resources in the museum world, • downloadable sample documents, • a glossary, • a bibliography of sources for further reading, and • photographs of more than 75 museums of all types. Museums 101 Advisory Board • Jim DeMersman, Executive Director, Museum on Main, Pleasanton, California, United States of America • David L. Godfrey, C.P.A., Allison & Godfrey, Certified Public Accountants, Norwalk, Connecticut, United States of America • Van A. Romans, President, Fort Worth Museum of Science and History, Fort Worth, Texas, and Board of Trustees, American Alliance of Museums, United States of America • Sergey Solovyev, Ph.D., Department of Greek & Roman Antiquities, The State Hermitage Museum, Russia • Alison Spence, Exhibitions and Loans Registrar, National Museum of Australia, Canberra ACT, Australia • Audrey Vermette, Director of Programs and Public Affairs, Canadian Museums Association, Ontario, Canada