New and Improved

Download or Read eBook New and Improved PDF written by Richard S. Tedlow and published by Harvard Business Review Press. This book was released on 1996 with total page 538 pages. Available in PDF, EPUB and Kindle.
New and Improved
Author :
Publisher : Harvard Business Review Press
Total Pages : 538
Release :
ISBN-10 : UOM:39076002544141
ISBN-13 :
Rating : 4/5 (41 Downloads)
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Book Synopsis New and Improved by : Richard S. Tedlow

Book excerpt: In a fascinating history of corporate combat, Tedlow recounts the path America chose to become the world's first and foremost consumer society. He describes the confrontations between Coke and Pepsi, Ford and GM, Sears and Montgomery Ward, and others. Illustrated.


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In a fascinating history of corporate combat, Tedlow recounts the path America chose to become the world's first and foremost consumer society. He describes the