No B.S. Guide to Brand-Building by Direct Response

Download or Read eBook No B.S. Guide to Brand-Building by Direct Response PDF written by Dan S. Kennedy and published by Entrepreneur Press. This book was released on 2014-03-17 with total page 282 pages. Available in PDF, EPUB and Kindle.
No B.S. Guide to Brand-Building by Direct Response
Author :
Publisher : Entrepreneur Press
Total Pages : 282
Release :
ISBN-10 : 9781613082713
ISBN-13 : 1613082711
Rating : 4/5 (13 Downloads)

Book Synopsis No B.S. Guide to Brand-Building by Direct Response by : Dan S. Kennedy

Book excerpt: Millionaire maker Dan S. Kennedy, joined by successful franchisors Forrest Walden and Jim Cavale, debunk the branding lies and myths shared by small business owners and entrepreneurs and deliver a heavy dose of reality.YOUR BRAND SHOULD BE A HAPPY, FREE BY-PRODUCT OF DIRECT MARKETING. NOT PURCHASED OUTRIGHT. Kennedy and his co-authors don’t offer a strategy for creating a company logo, writing a slogan or issuing a press release. You won’t learn how to follow in the footsteps of big brand advertisers (and thus, brand-build your business into bankruptcy). This book isn’t about buying brand power. It’s about getting a highly valuable brand, FREE. Led by Kennedy and contributors, learn the principles behind power-house brands that didn’t pour oceans of money into the branding of their business. Then, master these truths for yourself, put them into practice, and gain your own brand and customers who believe in, promote and buy your brand.


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