"An engaging, highly readable survey of the sophisticated methods of persuasion we encounter in various situations. From television to telemarketing and from se

To be effective, managers have to be skilled at acquiring power and using that power to persuade others to get things done. This guide offers must-know methods

"Power, influence, and persuasion are key ingredients for success in the human resources field--and they can be learned. This book offers advice and tools for e

Changing hearts is an important part of changing minds. Research shows that appealing to human emotion can help you make your case and build your authority as a

Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say "yes" to another's reques