The In-Your-Face, Results-Focused, No-"Kumbaya" Guide to Social Media for Business! Detailed techniques for increasing sales, profits, market share, and efficie

Facebook®, Twitter, LinkedIn®, and YouTube(tm) have changed the way consumers communicate today and businesses today must be a part of this social phenomenon

Filled with the latest information on Facebook, LinkedIn, YouTube, and other key social-media sites, this all-purpose guide provides specific strategies and tac

This textbook introduces readers to digital business from a management standpoint. It provides an overview of the foundations of digital business with basics, a

Recipient of a 2021 Most Promising New Textbook Award from the Textbook & Academic Authors Association (TAA) Business and Society: Ethical, Legal, and Digital E