The Advertising Solution
Download or Read eBook The Advertising Solution PDF written by Craig Simpson and published by Entrepreneur Press. This book was released on 2016-10-17 with total page 192 pages. Available in PDF, EPUB and Kindle.
Author | : Craig Simpson |
Publisher | : Entrepreneur Press |
Total Pages | : 192 |
Release | : 2016-10-17 |
ISBN-10 | : 9781613083512 |
ISBN-13 | : 1613083513 |
Rating | : 4/5 (12 Downloads) |
Book Synopsis The Advertising Solution by : Craig Simpson
Book excerpt: Distilling the wisdom of the world’s greatest advertisers, direct marketing expert Craig Simpson delivers an education on direct marketing and advertising copy that creates brand awareness, sells products, and keeps customers engaged. Walks readers through time-tested methods of creating effective ad copy that increases profits. Dissects the principles of legendary marketers like Robert Collier, Claude Hopkins, John Caples, and David Ogilvy.