"When a story captures the imagination of millions, that's magic. Can you qualify magic? Archer and Jockers just may have done so."—Sylvia Day, New York Times

What if an algorithm could predict which manuscripts would become mega-bestsellers? 'Girl on the Train'. 'Fifty Shades'. 'The Goldfinch'. Why do some books capt

This sneak peek teaser - featuring literary giants John Grisham and Danielle Steele - from Chapter 2 of The Bestseller Code, a groundbreaking book about what a

While the term 'bestseller' explicitly relates books to sales, commercially successful books are also products of individual creative work. This Element present