The Strategy and Tactics of Pricing
Download or Read eBook The Strategy and Tactics of Pricing PDF written by Joseph Zale and published by Pearson Higher Ed. This book was released on 2011-11-21 with total page 351 pages. Available in PDF, EPUB and Kindle.
| Author | : Joseph Zale |
| Publisher | : Pearson Higher Ed |
| Total Pages | : 351 |
| Release | : 2011-11-21 |
| ISBN-10 | : 9780132998222 |
| ISBN-13 | : 013299822X |
| Rating | : 4/5 (22 Downloads) |
Book Synopsis The Strategy and Tactics of Pricing by : Joseph Zale
Book excerpt: This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. A comprehensive and practical, step-by-step guide to pricing analysis and strategy development. The Strategy and Tactics of Pricing shows readers how to manage markets strategically–rather than simply calculate pricing based on product and profit–in order to improve their competitiveness and the profitability of their offers. The fifth edition contains a new chapter on price implementation and several updated examples on pricing challenges in today’s markets.
