To Pixar and Beyond

Book excerpt: “A delightful book about the creation of Pixar from the inside . . . and like a good Pixar film, it’ll put a smile on your face.” —Andrew Ross Sorkin, The New York Times Winner, Axiom Business Book Award * Fortune Favorite Books of the Year Top Pick * Amazon Best Book of the Year in Business & Leadership After he was dismissed from Apple in the early 1990s, Steve Jobs turned his attention to a little-known graphics company he owned called Pixar. One day, out of the blue, Jobs called Lawrence Levy, a Harvard-trained lawyer and executive with whom he’d never spoken before. He hoped to persuade Levy to help him pull Pixar back from the brink of failure. This is the extraordinary story of what happened next: how Jobs and Levy concocted and pulled off a highly improbable plan that transformed Pixar into the Hollywood powerhouse it is today. Levy offers a masterful firsthand account of how Pixar rose from humble beginnings, what it was like to work so closely with Jobs, and how Pixar’s story offers profound lessons that can apply to our professional and personal lives. To Pixar and Beyond reveals how a struggling computer animation company became one of the greatest entertainment studios of all time. “[A] delightful book about finance, creative genius, workplace harmony, and luck.” —Fortune “Part business book and part thriller—a tale that’s every bit as compelling as the ones Pixar tells in its blockbuster movies.” —Dan Lyons, bestselling author of Disrupted “A natural storyteller . . . an inside look at the business and a fresh, sympathetic view of Jobs.” —Success Magazine