Strategic Copywriting
Download or Read eBook Strategic Copywriting PDF written by Edd Applegate and published by Rowman & Littlefield. This book was released on 2005 with total page 286 pages. Available in PDF, EPUB and Kindle.
| Author | : Edd Applegate |
| Publisher | : Rowman & Littlefield |
| Total Pages | : 286 |
| Release | : 2005 |
| ISBN-10 | : 0742530671 |
| ISBN-13 | : 9780742530676 |
| Rating | : 4/5 (71 Downloads) |
Book Synopsis Strategic Copywriting by : Edd Applegate
Book excerpt: Chapter 1: Research -- Chapter 2: Creative Strategy -- Chapter 3: Headlines and Slogans -- Chapter 4: Body Copy -- Chapter 5: An Introduction to Design -- Chapter 6: Newspaper Advertising -- Chapter 7: Magazine Advertising -- Chapter 8: Radio Advertising -- Chapter 9: Television Advertising -- Chapter 10: Direct Mail Advertising -- Chapter 11: Internet Advertising -- Chapter 12: Other Media Advertising -- Chapter 13: Public Relations and Corporate Advertising -- Chapter 14: Advertising Copy Research -- Chapter 15: Advice on How to Get a Job in Advertising -- A Final Note -- References -- Appendix: Graduate Programs.
