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Language: en
Pages: 205
Pages: 205
Type: BOOK - Published: 2001-11-01 - Publisher: Hachette Books
The book that sparked a marketing revolution. "This is a subversive book. It says that the marketer is not--and ought not to be--at the center of successful mar
Language: en
Pages: 256
Pages: 256
Type: BOOK - Published: 2006-03-02 - Publisher: Penguin UK
Read Free Prize Inside and learn how to create something incredible that your customers won't be able to resist. Make something happen! Remember when cereal box
Language: en
Pages: 208
Pages: 208
Type: BOOK - Published: 2006-03-01 - Publisher: Hachette Books
In Secrets of Great Rainmakers, you'll learn how to outsmart the competition and set yourself apart from the pack. In over 50 interviews with industry leaders f
Language: en
Pages: 160
Pages: 160
Type: BOOK - Published: 2005-01-27 - Publisher: Penguin UK
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in com
Language: en
Pages: 216
Pages: 216
Type: BOOK - Published: 1998 - Publisher: Kaplan Publishing
From "the biggest player in the online direct marketing business" (Forbes.com), a guide giving readers the lowdown on every aspect of selling--even if they're o